![]() Provide users with currency options to help international customers order more easily. Here’s how you can continue the internationalisation for other languages by following the below steps. An example for France would be /fr which would then target French-speaking people. Danish, Norwegian, Swedish, French, German and/or Spanish etc. In the future, you may want to translate the site to other European languages e.g. Ideal for SEO.Īn added bonus is that you will also be able to have paid media campaigns with unique URLs for each target market. The hreflang and sitemaps for each site are handled automatically which will tell search engines that these international domains are duplicate versions of your website. The beauty of this set-up is that you’ll now have slightly more localised URLs for your target countries, showcasing the correct currencies. You can then set-up the following additional subdomains if you are selling a lot of products in these markets already:Īdvantages of International Domains with Shopify Once selected you can target the local currency, GBP and language, English (en) in this case. You can then set-up the domain, once connected, by selecting “Don’t redirect to primary domain” within the Shopify domain panel. ![]() Setting up the currency and language targets in Shopify com domain is now so commonplace for many online UK businesses. There may be other psychological benefits for using a ccTLD and it’s also arguably a stronger local SEO signal, however, a. You may want a ccTLD as the UK site due to branding concerns or if you already have .uk as an active site. You can always redirect .uk to the UK subdomain if you go for the first option. Source: SEMrush – Gymshark Organic Growth Comparison for United States vs the United Kingdom. ![]() It’s important to note that targeting American customers is equally, if not, more important for Gymshark than having a local UK site and this has likely dictated their approach. As an example, Gymshark has the UK site as a subdomain: and the main site, targets English speakers in the US. uk. (subdomain) or .uk (ccTLD) if going for a global US site.You can then have a US subdomain instead. Alternatively, if you have a stronger business and brand case, you may want to keep the main site as the UK site. the main site as the US (global site).Now, if you’re a UK business, you’d want to decide if you want to use: Progress none the less - Kevin Kapezi SeptemHow to set-up a UK e-commerce business Hopefully can roll out subfolder internationalisation too in the future. I didn't see any mention of subfolders, only subdomains which might not be an ideal option for many websites. Unfortunately, a subfolder implementation just isn’t possible at this time so the next best thing is using a subdomain implementation for your English (en) speaker sites. You’ll then be able to link other dedicated country domains. The standard for an ‘international domain’ is having as the main website. The key advantage of using international domains or subdomains is enabling localised currencies within search results for all your target territories. UPDATE: Shopify International Domains for English speaking target countriesĪ more recent addition to Shopify is international domains which were launched in September 2020. Depending on factors such as budget, development resources, translation services, and time, you may choose a different option. I’ll take you through exactly what I did and recommend the essential steps that you could take to quickly launch your Shopify store into international territory. Step 4: Other Considerations & Next Steps.Submit New XML Sitemap into Google Search Console.Change Geo-Targeting Settings for the new subdirectory.Create an additional property in Google Search Console.Step 3: Submit Your New Language to Google for Indexing.How to use Google Sheets + Google Translate.Option 1: Subdirectory/subfolder implementation. ![]()
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